The Tramway Trail

 

The Woodland Trust 2020

The Brief

Our friends at the Smithills Estate were launching a new walking trail on the estate in Winter 2020 – could we add value to the experience to encourage usage from families?

 

What We Did

We used our experience of working digitally with the Love Exploring App, to create video clips and a simple spotting activity to tie into on site markers and utilised QR droid technology in order to create trail which featured a wildlife-themed birthday party. The animal characters were drawn from the Woodland Trust’s wildlife reports in order to draw audiences’ attention to the local flora and fauna.

 

The Result

The trail was created was delivered on time and on budget, despite lockdown conditions and was successfully launched in early 2021.

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

Want this for your event?

 

If you would like us to deliver this sort of performance at your venue, get in touch.

 

01377 241498