The Three V’s !

 

Driffield Town Council 2021

The Brief

Claire at Driffield Town Council got in touch with something a little bit different for us – could we move from the woods into an urban setting – and help promote the town centre. Specifically, could we animate the launch of the Driffield Loyalty Card – a new scheme designed to reinvigorate the high street following the covid-19 pandemic.

 

What We Did

We took as our inspiration the nostalgia surrounding high street shopping which had come to the fore during lockdown. We had found ourselves shopping in a different way again – remaining loyal to traders who had flexed their offer to keep us fed – and once more the butchers shop had a queue which extended down the pavement. Shopping was once more a social event as it was in the time of rationing.  We created three loyal shoppers ‘ Vera, Violet & Vi complete in housecoats, headscarves and bicycle baskets who mingled with Saturday shoppers, encouraging chat amongst young and old alike, whilst also distributing loyalty cards and explaining the scheme.

 

The Result

The event contributed to a hugely successful launch of the loyalty scheme and created a vibrant atmosphere on the high street – bringing it alive with colour and fun.

 

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

Want this for your event?

 

If you would like us to deliver this sort of performance at your venue, get in touch.

 

01377 241498