The Rusticus Adventure Trail

 

Arts Council / Various 2021

The Brief

The Covid-19 pandemic caused many of our host venues to close their doors in 2020. When they re-opened the landscape had changed. There was now an increased risk to financing a family events programme and we needed to make our offer as covid-proof as possible to help our clients navigate these new waters.

 

What We Did

Following a successful application to the Arts Council England Project Grants, we spent a number of days in the woods in February and March working on an entirely new format. One which didn’t require large groups of people to assemble but could be delivered to family groups and which still featured the Rusticus elements of surprise, joy and journey. We created the concept, the format and the infrastructure for a self-led family trail. Launching in the May half term, we delivered our Joyful June Adventure Trail at Burnby Hall Gardens and Thoresby Park in Nottinghamshire. Featuring artist-created features which strapped to trees, practical activities and interactions with four characters – Joyful June was inspired by the warring fairies in Midsummer Night’s Dream and went on to be adapted for delivery at Deershed Festival, for the Woodland Trust and at Normanby Hall Country Park.

 

The Result

We successfully created a family event which clients could book with confidence – knowing that the events could go ahead safely – and which delivered a fun, surprising and magical seasonal family experience celebrating their outdoor spaces. In doing so, we added a new staple to our Rusticus offer, with a new trail being created in 2022.

 

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

Want this for your event?

 

If you would like us to deliver this sort of performance at your venue, get in touch.

 

01377 241498