Magical Santa Experience

 

Sledmere House 2020

The Brief

Sledmere has always run a well-loved Grotto experience for loyal local families and we were delighted when they asked us to come on board to help them with a quality uplift and to level up the audience experience of the event.

 

What We Did

We worked together to re-work the format of the event, both to allow for a more theatrical experience with Father Christmas himself, but to make the most of the outdoor spaces in and around the atmospheric Home Barn buildings. Keeping the format flexible to allow for changing covid restrictions, which centred the experience around the hunt for Santa’s magical items, we included trail elements to the experience and then wrote, directed and produced a new 20 minute theatrical performance featuring Father Christmas and Head Elf, Holly Berry which included plenty of our trademark audience interaction.

 

The Result

We delivered twelve full days of shows across the Christmas period to enthusiastic sold-out audiences in rain, fog and gales – and successfully created memorable Christmassy moments in what had been a difficult year for families. The Sledmere team were able to take the opportunity to look afresh at the format of their Christmas offer and position themselves to grow the experience again in each subsequent year, creating a new iconic event in the local seasonal calendar.

“I have to say we have had some fantastic feedback so far and I was over the moon when we sold out of the tickets by Thursday morning. We had to turn quite a few people away for Halloween itself – but a good problem to have!”

Marketing Manager

Want this for your event?

 

If you would like us to deliver this sort of performance at your venue, get in touch.

 

01377 241498